United States of America

With so many people active on social media these days, the information obtained simply by listening to the conversations can be invaluable. Many organizations are finding innovative ways to use this data, such as the Army and Air National Guard divisions of the U.S. military.

According to InsuranceNewsNet, the National Guard used social media monitoring to bolster its recruiting efforts.

"We were able to combine traditional recruiting tactics with social media communications by developing a 'social listening' program," said Mike Schaffer, who served as social media director for iostudio, the company that helped craft the Guard's presence within the social media space. "When anyone asked on Twitter about joining the military, for example, we made sure the National Guard was the first branch to respond."

How can you help stop the intrusion of the military into people’s lives?

Here are five ways to take action:

Campaign for an ordinance for equal access in your school district.

Equal access mandates that for each military recruitment session done in the district’s schools, peace groups are allowed equal time and access to the students to offer alternatives to enlistment. See examples of other successful campaigns and how-to organizing guides. 

Distribute opt-out forms at local high schools.

At the beginning of the school year, parents have the option to opt-out of allowing their children to be contacted by military recruiters. You can download opt-out forms to distribute.

This manual focuses on building the GI resistance movement, and doing so requires an understanding of how veterans are directly impacted by war and militarism. Civilian organizers need this awareness in order to to build relationships and organize effectively in the military community. Below we explore veterans’ experiences with the military.