Subvertising: Don't Join the Army!

Submitted by hannah on Thu, 26/05/2016 - 12:12

A very clever subversion of a recent British Army advert (which used 'reverse psychology' by telling people 'Don't join the Army. Don't become a better you. Don't improve your fitness.')

Unfortunately, they forgot to buy the domain name :)

http://dontjointhearmy.co.uk/

Tags:

resistance

subvertising

Geographic terms:

Britain

60 High School Seniors Refuse to Serve in the Israeli Army Because of the Occupation

A demonstration outside an IDF enlistment center in 2018.Credit: Dror Mizrahi

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